Cheerz recognised it needed to evolve its strategy to boost awareness and drive growth without compromising performance. Central to this was proving that brand-building activities could positively impact sales.
Already working with Epsilon on display, Cheerz expanded into open-web video with high-impact large-format ads aimed at high-potential segments, including new parents.
Epsilon built a unified branding and performance strategy, aligning messaging, formats and frequency to guide audiences from awareness to conversion.
Performance was compared between audiences exposed to full-funnel branding and retention versus retention-only activity, demonstrating the value of a joined-up approach.
The campaign delivered strong attention and clear commercial impact, driving a lift in customer revenue.
Most importantly, it proved the value of upper-funnel video, with audiences exposed to both branding and retention messages 41% more likely to convert than those targeted with retention alone.
This validated Cheerz’s investment in video and showed how brand-led creative, backed by data-driven targeting, can drive measurable growth.