Activating first-party data to spark electronics giant’s growth

Selling more than 3.5 million components from over 500 suppliers to customers worldwide, our client was searching for an effective way to activate its first-party data and target hard-to-reach customers.

110%

increase in monthly incremental revenue

+42%

increase in reach

31%

under customer CPA goal

Challenges

Acquiring hard-to-reach customers through the use of Epsilon’s US-specific first-party data solution.
Accelerating growth, profit margin and introduce significant scale by increasing the company’s digital presence in a targeted, elevated, and sophisticated way.
Introducing personalised messaging, with the capacity to develop ongoing, one-to-one conversations with customers, enhancing the customer experience along the full journey to purchase and beyond.

Solution

Activating our client’s first-party data, repositioning the company’s marketing activity from the bottom of the sales funnel to the top. This included generating new business by targeting hard-to-reach customers that the company had not previously targeted. Our solution included initial conversion lift testing – executing a 90-day pilot with a test-and-control group and sharing results and methodology in a transparent way.

We also recommended the company use our end-to-end PeopleCloud solution, which includes:

Privacy-first audience identification.
Media buying and delivery.
Creative services data and insight, enabling our client to test real-life, one-to-one customer communication via independent publishers.

Results

Epsilon’s solution exceeded our client’s expectation in all key metrics:

15-to-1 return on incremental return on ad spending, instead of an anticipated 6-to-1 return
+110% increase in monthly incremental revenue
11.4% conversion rate instead of an expected 10% conversion rate
Average order frequency 79% higher than expected.
3.4 average order frequency per customer
31% under customer CPA goal
+42% increase in reach

“I would recommend Epsilon to any company that’s looking to add a layer of sophistication to their digital media operation, anyone who wants to take a data-driven approach, putting data of the forefront of the customer journey, because it’s a personalised, one-to-one approach that gets the best results.”

— Spokeperson, Digital Marketing Manager

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Digital Media Solutions

Next pick for you: RS Components

Supercharging return on ad spend
thanks to first-party data