Activating first-party data to spark growth

Selling more than 3.5 million components from over 500 suppliers to customers worldwide, our client was searching for an effective way to activate its first-party data and target hard-to-reach customers.

110%

increase in monthly incremental revenue

+42%

increase in reach

31%

under customer CPA goal

Challenges

Acquiring hard-to-reach customers through the use of Epsilon’s first-party data solution.
Accelerating growth, profit margin and introduce significant scale by increasing the company’s digital presence using sophisticated targeting.
Introducing personalised messaging, with the capacity to develop ongoing, one-to-one conversations with customers, enhancing the customer experience along the full journey to purchase and beyond.

Solution

Activating the electronics giant’s first-party data, Epsilon was able to support the company’s digital marketing activity from bottom of the sales funnel all the way to the top. This included generating new business by targeting hard-to-reach customers that the company had not previously been able to identify and target. The Epsilon Digital solution included initial conversion lift testing: executing a 90-day pilot with a test-and-control group and sharing results and methodology for transparency.

The electronics company used the end-to-end Epsilon Digital solution, which includes:

Privacy-first audience identification thanks to Epsilon CORE Identity.
Media buying and delivery across premium publisher partners.
Creative services data and insight, enabling the electronics brand to test real-time, one-to-one customer messaging.

Results

Epsilon Digital exceeded the electronics giant’s expectations in all key metrics:

15:1 incremental return on ad spend, surpassing the anticipated 6:1 return
+110% increase in monthly incremental revenue
11.4% conversion rate, beating the client target
Average order frequency 79% higher than anticipated
3.4 average order frequency per customer
31% under customer CPA goal
+42% increase in reach

I would recommend Epsilon to any company that’s looking to add a layer of sophistication to their digital media operation, anyone who wants to take a data-driven approach, putting data of the forefront of the customer journey, because it’s a personalised, one-to-one approach that gets the best results.”

Digital Marketing Manager

How can you break through?

Each company encounters their own unique set of challenges. But what if we can reposition those challenges as opportunities? See just how far we can go.

Epsilon Digital

Next pick for you: RS Components

Supercharging return on ad spend
thanks to first-party data