I-RUN needed a simple way to use its first-party customer data at scale, so it could reach the right shoppers, grow sales, and rely less on closed advertising platforms.
Epsilon onboarded and resolved I-RUN’s customer data to create a unified, person-level view, enabling smarter audience segmentation based on purchase recency, frequency and lifetime value.
Campaigns were executed with brand-first creative aligned to I-RUN’s identity, supported by hands-on partner support to ensure rapid optimisation.
This end-to-end approach allowed I-RUN to move quickly from data activation to measurable performance, with insights feeding directly into ongoing media decisions.
The campaign delivered immediate impact. Over half of I-RUN’s customers were recognised from day one, unlocking scalable reach and faster activation than expected.
Crucially, the programme drove measurable business results, achieving a 3:1 incremental return on ad spend within four months and giving I-RUN a clear, reliable view of how first-party data activation translates into performance.