Kiehl’s is a premium brand specializing in naturally inspired skincare, body, hair and men’s products. Acquired by L’Oréal, Kiehl’s is one of the world’s most recognized and fastest growing health and beauty brands.
Kiehl’s is a premium brand specializing in naturally inspired skincare, body, hair and men’s products. Acquired by L’Oréal, Kiehl’s is one of the world’s most recognized and fastest growing health and beauty brands.
Beauty and personal care is a behemoth industry with high-growth expectations. It is also considered a highly competitive industry, with major brand players and well-funded start-ups battling for market share amid rapidly changing consumer demands.
Kiehl’s success stems from its authentic products and the strong relationships it builds with customers. The brand’s in-store experience is renowned for its knowledgeable service advisors that can educate customers about each product’s unique selling points and appropriately encourage purchasing and trial.
Replicating these personalized experiences online is problematic. Which USPs, samples, incentives and upsell opportunities should customers receive? What are the optimal moments in the customer journey? How can experiences be delivered in a premium manner?
The problem to solve is especially important in newer markets like Spain where ecommerce is expected to be a major driver of growth.
Yieldify identified several personalization opportunities for Kiehl’s using its advanced analytics, testing and optimization capabilities which included:
Kiehl’s Spain lifted conversion rates by up to 78% and improved average order values by up to 33% among the traffic served with experiences.
Digital has played a major role in Kiehl’s rise including the use of Yieldify’s platform and services to better personalize and evolve their mobile and desktop experiences.