Style meets scale
44:1
return on investment33%
increased lead generation30%
improvement in lead-to customer conversions
A fast-growing fashion brand wanted to improve the shopping experiences on their website through advanced onsite personalisation to achieve major gains in lead generation and conversion rates.
Epsilon Accelerate identified personalisation opportunities using features that targeted different stages of the customer journey.
The brand drove high-quality email and SMS signup volume using layered lead capture experiences that adapted to the customer journey and personalised incentives based on traffic source.
They reduced cart abandonment and lifted AOVs with dynamic exit intent messages, reminding customers of how close they are to triggering the free delivery threshold.
Delivering tailor-made experiences helped the brand achieve a 44:1 ROI, increasing lead generation by 33%, improving lead-to-customer conversions by 30%, and lifting conversion rates between 6% and 34% with users that were served the experiences.
I view Epsilon Accelerate as a data analytics company as much as a lead generation and personalisation platform. It sets them apart.Marketing & Ecommerce Executive
Build better customer connections with website personalisation