A leading quick service restaurant (QSR) chain wanted to speak to existing customers and capture additional market share by engaging relevant consumers online. Epsilon helped them attribute online and offline sales to campaigns without first-party data, connect with the right audience and measure the marketing impact.
Here's how Epsilon helped increase the QSR's revenue and market share.
Epsilon MarketView data allows brands to understand consumers based on where, when and how much they spend. Using this data, we helped the QSR chain find consumers who purchased from their restaurants and at their three top competitors. Then the QSR was able to target these customers with cross-device video and display ads featuring messages, offers and menu items personalized to each individual.
Epsilon’s accurate consumer recognition and persistent connections allowed the QSR chain to measure both online and offline sales that these ads drove. And thanks to our unique ability to continuously message existing and competitors’ customers, the QSR increased both revenue and market share. The campaign drove $5.1 million in total messaged revenue by influencing 196,000 unique purchases (with an average of 1.6 orders per person).
