Fulfilling a QSR’s market share craving

Driving increased revenue and ROAS

$5.1M

total messaged revenue

196K

unique purchases (1.6 orders per person)

$40

average return on ad spend

Connecting with the right audience

A leading quick service restaurant (QSR) chain wanted to speak to existing customers and capture additional market share by engaging relevant consumers online. Epsilon helped them attribute online and offline sales to campaigns without first-party data, connect with the right audience and measure the marketing impact.

Epsilon delivered a $40 average return on ad spend and helped this QSR capture market share from competitors.

Solutions

How can you succeed?

Each industry and each company encounters their own unique set of marketing data challenges. But what if we could help you see those data challenges as opportunities? See just how far we can go.

Data

Next pick for you: McDonald's

Igniting engagement with a data-led multichannel campaign