Activating customer data to unleash incremental growth

Kieren Stott, Roman Originals’ Paid Media Manager, says Epsilon’s focus on data measurement and collaboration has enabled the brand to truly understand how its marketing works.

Background

Fast-growing, vertically integrated fashion retailer, Roman Originals wanted to generate new growth by understanding and communicating with their customers as individuals.

Challenges

Partnering with Roman Originals’ small marketing team to help maintain a 100% year-on-year growth rate.
Reaching out to new and existing customers with new inventory and communication strategies, rather than targeting low-hanging fruit.
Taking responsibility for driving incremental business growth through effective display media.

Solution

Activate Roman Originals’ customer transaction data file, enabling Epsilon to identify individual customers, deliver highly personalised one-to-one messaging strategies optimised and measured to generate incremental return.
See beyond top-line KPIs – for example revealing how many customers Roman Originals had acquired in the last 12 months, how many customers had been retained and the best way to increase lifetime value.

"I recommend Epsilon because there is no one else that can guarantee or quantify your results in display. They leverage your data to find more people and grow your business, and are consistently using the data you bring them to make the solution better-still."

— Kieran Stott, Roman Original, Paid Media Manager.

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