Partnering with Epsilon has allowed RS to succeed in key areas
138
suppliers activated£50M+
revenue influenced7
markets supported
RS’s thousands of partner suppliers rely on its Supplier Marketing Team as a vital distribution partner to drive sales. But managing expectations and supporting its supplier needs with its existing manually-oriented approach was becoming increasingly complex and difficult.
• Prove the value of RS as a supplier distribution channel by reporting on revenue generated.
• Finding ways of increasing automation to reduce the time to scale marketing programmes.
• Use client budgets effectively to drive ROI.
• Grow revenue by offering more client options and working with more partners.
• Expand advertising beyond website and trade sites to deliver more partner sales.
• Epsilon streamlined processes using automation and standardisation, allowing RS to spend larger budgets better while lowering its entry point to attract smaller suppliers.
• Using and enhancing their first-party data allowed RS to deliver more impactful advertising by putting the correct message and creative in front of the right audience and drive more buyers to their site.
• Accessing new, rich data insights from Epsilon meant RS could better understand customers and identify them on the open web.
• Expanding RS distribution beyond their website enabled RS customers to be targeted off-site.
Epsilon streamlined RS’s fragmented activity, enabling the business to provide suppliers with clearer reporting on campaign performance and revenue.
With greater automation, RS could build longer-term supplier programmes, unlock more marketing spend from existing partners and generate additional revenue from 138 new suppliers.
The level of support in terms of responsiveness and empathy from Epsilon for what we're trying to achieve for our suppliers is a real differentiator for me. I love working with Epsilon because they challenge us in a way that makes us think about what we’re doing, transforms our approach, and keeps us moving in the right direction.”Supplier Marketing Manager at RS