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What is a Customer Loyalty Programme?

Q&A with Forrester's Mary Pilecki: How loyalty marketers can unlock their zero- and first-party data

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Love is blind—but your marketing doesn’t have to be

How to sustain ecommerce growth and build loyalty post pandemic ?

Understanding the impact of the pandemic on ecommerce

CODA shines a light on the importance of email accessibility

Three customer retention strategies that build long-term loyalty

Brastop Q&A: The power of personalised storytelling in ecommerce

Loyalty Programme Gamification: What Marketers Can Learn From the Wordle Craze