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In the News

Industry perspectives from our EMEA experts

Exclusive commentary and opinion on the issues shaping the market right now, as seen across leading advertising and retail publications.

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News Article

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Loyalty
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Vertical

Scotch & Soda raises glass to personalisation strategy

Scotch & Soda boosts ROI with personalised ads

Younger Shoppers Fuelling High Street Revival

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Showrooming to evolve in 2019 as Millennials and Gen Z buy on mobiles – while in-store, Conversant finds

Younger consumers are using their smartphones to browse and buy while in stores

Showrooming in-store to evolve in 2019 as Millennials and Gen Z buy on their mobiles – saving the High Street

Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware

Alexa, if we all shop using Google Home, will I need a website in five years’ time?

How European regulators are targeting Google’s search dominance