Gearing up for Black Friday 2024

As Black Friday fast approaches, we’re already seeing brands promoting to set expectations and prime consumers well in advance of 29th November.

This year follows what was a muted 2023 event for retailers. And it was no surprise in an environment defined by a triple whammy of high inflation, rising costs, and a cost-of-living crisis, which combined to erode consumer confidence and spending.

In this guide we will cover:

• Reasons for Black Friday optimism
• Looming challenges for Black Friday
• Learning from the past - Lessons retailers can adopt for a successful Black Friday
• 6 ways Epsilon can support your Black Friday success