Guide
3 successful retail media strategy elements
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As Black Friday fast approaches, we’re already seeing brands promoting to set expectations and prime consumers well in advance of 29th November.
This year follows what was a muted 2023 event for retailers. And it was no surprise in an environment defined by a triple whammy of high inflation, rising costs, and a cost-of-living crisis, which combined to erode consumer confidence and spending.
In this guide we will cover:
