Branding with A Bottom Line

How FatFace are using 1PD to make every activation count and accountable

How can brands balance branding and performance in today's data-driven world? At a recent event, Maria Giacobbe, Senior Vice President at Epsilon shared insights into how companies can use first-party data to create personalised, impactful marketing strategies that boost customer loyalty and business outcomes.

Joined by Sophia Holland Thomas, Senior Digital Marketing Manager at FatFace, they discussed how FatFace, a brand known for defying economic trends, transformed its approach by integrating branding and performance strategies. By leveraging Epsilon’s solutions, FatFace optimised cross-channel marketing and saw significant improvements in both profitability and customer engagement.

Want to learn how first-party data can revolutionise your marketing strategy? Watch the full recording for invaluable insights!

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