IDC MarketScape evaluated Connected TV advertising solutions industry-wide. Surprise twist: Epsilon is a Leader.

IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment

The CTV space is fragmented and confusing, without clear guidance for brands about where to spend their advertising dollars. Until now.

IDC recently released the first and only report of its kind: the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment. In it, Epsilon is named a Leader.

What are Epsilon’s unique CTV capabilities?

We believe the recognition marks a significant milestone for Epsilon’s CTV capabilities by reinforcing our unique capabilities, including industry-leading identity, person-based audiences and connected measurement.

1. Industry-leading identity

We consolidate disparate customer data into a single ID, ensuring deduplicated reach across a large portion of UK households, more precise targeting and less wasted ad spend.

2. Person-based audiences

With our vast library of granular audiences, brands can connect with consumers across multiple channels, including display, online video and audio. And we can activate or model off brands' customer data for comprehensive audience strategies.

3. Connected measurement

Brands can observe and analyse their campaign performance with a wide range of media KPIs, and, in many cases, optimise toward performance KPIs.

4. AI-powered real-time decisioning

Using machine learning and predictive AI, our model optimises in real-time so brands reach the right prospects when they’re ready to buy and suppress those who already made a purchase.

Epsilon’s unified platform

“Advertisers running integrated campaigns across display, online video, audio, and CTV will benefit from Epsilon’s unified platform, which connects consumers across various channels and streamlines campaign management.” – IDC MarketScape: Worldwide Connected TV Advertising Platform 2025 Vendor Assessment

Read the excerpt for a look at the smartest ways for brands to use their CTV budgets.