Epsilon® announced today that it has been named a Leader in the “IDC MarketScape: Worldwide Customer Data Platforms (CDPs) Focused on Data and Marketing Operations Users 2022 Vendor Assessment.” The report, which is the first major CDP vendor evaluation of its kind by an independent analyst firm, evaluates the functional capabilities and go-to-market strategies of Epsilon alongside 11 other CDP solution providers that primarily serve users in marketing technology and operations, data science and analytics, IT, data operations, and privacy and compliance.
The IDC MarketScape highlights several strengths of Epsilon’s CDP offering, specifically data management, analytics – segmentation, and activation – test and optimization, and suggests that large enterprises in the retail, automotive, financial services, life sciences, manufacturing, and restaurant industries consider Epsilon’s enterprise-ready CDP.
“We are honored to be recognized by the IDC MarketScape as a ‘Leader’ in the inaugural MarketScape for Worldwide CDPs,” said Dana Moroze, SVP for Platform Solutions at Epsilon. “The recognition by the IDC MarketScape affirms our position in the data and marketing operations landscape and is further validation of Epsilon’s mission to empower marketers to harness the power of their first-party data and engage consumers with timely, relevant messages.”