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New CDP Institute whitepaper highlights the importance of identity

9 areas for retailer action to ensure a successful Black Friday – and beyond

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Relationships, not reductions: why partner marketing must be a central strategy for retailers today

What retailers really think about Black Friday

Destination marketing measurement: The future of digital advertising attribution

Clean room and CDP: What's the difference and why might you need both?

How to find new audiences while securing personal data with clean rooms

4 insights to navigate the retail media landscape in 2023

5 customer dark spots marketers can shine a light on using a CDP