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[INFOGRAPHIC] The modern CMO: Dream versus reality

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Most marketers ‘still can’t unify online and offline worlds’

All Talk? Weak Personalisation Efforts Proving “Waste of Marketing Spend”

85 per cent of marketers admit to double vision

Just 15% of CMOs know consumers well enough to build relationships

Effective personalisation? You’re more likely to see yeti

Majority of CMOs struggling to unify online and offline

Brits turn to mobile for shopping sprees

Getting ready for a mobile Christmas – and beyond