2 Days
Executive learning
Loyalty Programs: The Complete Masterclass™
4 - 5 November 2026
Dubai, UAE
Join Loylogic, Epsilon and Loyalty & Reward Co for an exclusive executive masterclass exploring the future of loyalty, rewards, Al-powered engagement, personalization and customer value creation.
The two-day masterclass will be led by Philip Shelper, Founder and CEO of Loyalty & Reward Co, a globally recognised loyalty expert, international speaker and author. Phil and his team have advised more than 160 brands globally, bringing extensive real-world experience in designing and evolving loyalty programmes across markets.
Across the two days, Phil will take participants through the strategy, psychology, design, data, technology and commercial thinking behind successful loyalty programmes, with practical frameworks and insights that can be applied to their own businesses.
The two-day masterclass will be led by Philip Shelper, Founder and CEO of Loyalty & Reward Co, a globally recognised loyalty expert, international speaker and author. Phil and his team have advised more than 160 brands globally, bringing extensive real-world experience in designing and evolving loyalty programmes across markets.
Across the two days, Phil will take participants through the strategy, psychology, design, data, technology and commercial thinking behind successful loyalty programmes, with practical frameworks and insights that can be applied to their own businesses.
Designed for senior leaders across Loyalty, CRM, Customer Engagement, Digital, Marketing and Partnerships, this immersive two-day experience combines strategic insights, practical frameworks, and real-world case studies from some of the industry's most respected experts. Discover how brands can unlock greater customer value, increase engagement, drive revenue, and create differentiated experiences through the power of loyalty and rewards.
The loyalty landscape is evolving faster than ever.
Customer expectations are rising. AI is redefining engagement. Rewards have become a critical lever for growth, retention, and customer lifetime value.
Loyalty Programs: The Complete Masterclass™ brings together the industry’s leading experts, practitioners, and innovators to explore the strategies, technologies, and reward ecosystems shaping the future of customer engagement.
Delivered by certified professionals from The Loyalty & Reward Co, in partnership with Loylogic and Epsilon, the two-day course covers eight core modules, combining practical frameworks, global insights, and real-world case studies to help you build or evolve a best-in-class loyalty program that drives deeper member engagement and incremental ROI.
✓ Full 2-day masterclass access
✓ All keynotes & breakout sessions
✓ Certificate upon completion, independently certified by The CPD Certification Service
✓ Certified Loyalty Expert™ designation upon completion
✓ Official Masterclass graduate emblem
✓ Exclusive access to the LinkedIn alumni group
✓ Speaker Q&A and panel discussions
✓ Networking evening (Day 1)
✓ All course and workshop materials
✓ Coffee breaks & lunch