In this episode of Marketing Un:Learned, Ian Jindal welcomes back Florian Clemens, who leads strategy, proposition and measurement for Tesco Media and Network. Following his appearance on RetailCraft, Florian returns to unpack four core assumptions that retail media practitioners need to challenge
In this episode, Ian Jindal talks with Raine Peake, Group Digital Director at Crew Clothing Company, about how a portfolio of British heritage brands is adapting to a fast-changing digital and retail environment. The discussion covers what needs to be unlearned about discounting…
Marketing UnLearned is a podcast series that explores the challenges the leading-edge digital marketing poses to established and received wisdom.
All new initiatives, until proven, are subject to scrutiny and challenge: the ‘waddabouts’, the statements of inertia, the “why bother?”, the deprioritising questions. Within these challenges there is often a grain of truth, but in this series we’ll take the challenges head on and learn how the exemplars deliver persuasively – perhaps changing our thinking along the way.
In partnership with Epsilon our first series will focus on innovation in the areas of retail media, digital advertising, CRM, and personalisation. We’ll speak with 10 expert practitioners who have moved beyond the optimised and well-know digital marketing processes. More than a simple ‘always sunny at 30,000ft’ case study, we’ll put the challenges to our guests and hear how they were overcome, how their thinking developed and learn about the ‘new state of the art’. While we may UnLearn some pieces of accepted wisdom, we’ll replace them with new, effective learning. Everyone wins with Marketing UnLearned.
