Epsilon Display helps brands efficiently acquire new customers and retain current ones with enticing messaging delivered everywhere they're scrolling, with every impression tied to a real person and real commercial outcomes through Epsilon's identity graph.
Digital display covers static, animated and interactive ad formats served alongside editorial content on publisher websites and apps across the open web, from standard banners and native placements through to high-impact rich media and full-screen mobile interstitials.
It is the most versatile digital channel, serving roles from upper-funnel awareness through to direct response and personalised product-level messaging.
How does Epsilon Display work?
Your customer data is onboarded and matched against Epsilon CORE Identity, which resolves individuals across browsers, devices and offline touchpoints into a single profile, enabling accurate reach, controlled frequency and suppression of already-converted customers at the person level.
Campaigns activate across a private exchange of over 17,000 brand-safe publishers with dynamic creative optimisation tailoring ad content in real time for each individual.
Epsilon actively shapes purchase intent weeks before someone starts actively looking. Analysis of Epsilon campaigns shows that 55% of new shoppers had been served Epsilon display messages roughly one month before a search interaction.
COREid's average match rate of around 75% compares with roughly 35% for other vendors, which means you identify and reach significantly more of your actual customer file across the open web.
Epsilon Digital operates end-to-end, covering data onboarding, strategic planning, media activation, creative production and campaign measurement, with dynamic creative optimisation included at no additional cost.
Epsilon is the first provider accredited for Correlated Outcomes, linking ad exposure to downstream shopping and purchase actions across both online and in-store, so you can see what is actually driving returns and optimise with confidence.
A global fashion house, aimed to drive growth by selectively reaching new and lapsed customers with a strong propensity to buy.
The audience strategy was built from the brand's strongest purchasers, identifying new and lapsed shoppers with a similar buying profile.
Recent purchasers were recognised and suppressed in real time, ensuring spend worked harder across both recruitment and reactivation. Closed-loop measurement linked media exposure directly to verified online and in-store transactions.
Results: