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Growth without the guesswork.

Built on COREid, the industry’s most accurate and scalable source of identity resolution, Epsilon Digital refines fragmented signals into real customers, then expands your pool of buyers to reach valuable shoppers you haven’t met yet.

MRC-accredited for Correlated Outcomes, Epsilon Digital unifies media, data and identity in one intelligent system that delivers precision and performance at scale.

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Find the right acquisition strategy for your brand

Powered by predictive AI, Epsilon Digital puts your first-party data to work to acquire prospects who are similar to your high-value customers or who currently shop with your key competitors.

Activate

With real-time, predictive AI, deliver timely messages via display, online video, connected TV and audio.

Optimise

Accurately suppress existing customers and prospects who already converted in real-time.

Measure

Make your marketing smarter by tying every digital impression to a real person, not devices or cookies.

Scale

Extend acquisition into retail media environments using the same identity foundation to reach prospects where intent and purchase signals are strongest.

Keep the customers you’ve worked hard to win

Epsilon Digital uses person-first identity and predictive AI to recognise individuals across every channel, learning from real behaviour to deliver consistent, evolving relevance that drives repeat purchases and loyalty over time.

Activate

Anticipate next best actions and engage customers with tailored offers through display, video, CTV and audio.

Optimise

Identify at-risk customers early and redirect them into tailored retention journeys that rebuild engagement and grow lifetime value.

Measure

Link exposure to purchase, proving which messages and media create sustained retention outcomes.

Scale

Connect retention efforts into loyalty, using the same identity foundation to recognise and reward your most engaged customers.

Make an impression that drives action

Epsilon Digital combines identity resolution with dynamic creative and cross-channel reach to help brands grow long-term equity while tying awareness back to real business outcomes.

Activate

Deliver storytelling that feels personal, using predictive AI across premium display, video and CTV environments.

Optimise

Balance reach and frequency at the person level to ensure every impression reinforces brand consistency and avoids waste.

Measure

Move beyond proxy metrics like views or clicks; understand how awareness contributes to sales, profit and lifetime value through outcome-based measurement

Here's how you'll untap the true potential
of your data before you activate.

This is your customer data today.

Duplicate records are consolidated.

With site tagging and Epsilon Customer+,
you'll add missing customers and orders.

You'll acquire new customers with higher lifetime value.

First-party data
blanks filled in

Previously hidden
customer purchases

Conquest
opportunities

New prospects based
on contextual data

Target, buy and measure across one centralised CTV platform​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍‍​‌​‌​‌‌‍‍‌‌‍‌‌​‍‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍‌‌​​‌​​​‌‌​​‌​​​‌‍​‌​​‌​‌​‌​​​​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌​‌‍‌‍​‌‌‍​‌‍​‍​​​​‌​​​​​‌‌‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍‍‌‌‍‍‌‍‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‍‌‍‌​‌‍​‍​‌‍​‌​​​‌​​​‍‌​​‌‍​‍‌‍​​​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌​​​‌​‌​​​‌‍​​‍​​‌​​‍‌​​​‌‍‌‍​‍‌‌‍​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍‍​‌​‌​‌‌‍‍‌‌‍‌‌​‍‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍‌‌​​‌​​​‌‌​​‌​​​‌‍​‌​​‌​‌​‌​​​​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌​‌‍‌‍​‌‌‍​‌‍​‍​​​​‌​​​​​‌‌‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍‍‌‌‍‍‌‍‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‍‌‍‌​‌‍​‍​‌‍​‌​​​‌​​​‍‌​​‌‍​‍‌‍​​​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌​​​‌​‌​​​‌‍​​‍​​‌​​‍‌​​​‌‍‌‍​‍‌‌‍​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍‌‍‌‌‌‍‌​‍‌‍‍‌​‌​​‌‍​‌‌‍​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍​‍‌‌​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍‍​‌​‌​‌‌‍‍‌‌‍‌‌​‍‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍‌‌​​‌​​​‌‌​​‌​​​‌‍​‌​​‌​‌​‌​​​​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌‌‍​‌​​‌​‌​‌‍‌‍​​‍​‌​‌‍‌​‌‍​‌‍‌‌​‍‌​​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍‍​‌​‌​‌‌‍‍‌‌‍‌‌​‍‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍‌‌​​‌​​​‌‌​​‌​​​‌‍​‌​​‌​‌​‌​​​​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌‌‍​‌​​‌​‌​‌‍‌‍​​‍​‌​‌‍‌​‌‍​‌‍‌‌​‍‌​​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍‌‍‌‌‌‍‌​‍‌‍‍‌​‌​​‌‍​‌‌‍​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍​‍‌‌

With Epsilon Connected TV (CTV), person-first advertising meets broadcast-quality streaming and video-on-demand inventory. You’ll identify and reach in-market viewers at scale with CTV ads—no matter where they’re watching. That means accessing meaningful insights that are simply unavailable with linear TV through a single, easy-to-use solution.

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Recognised as a Leader

Epsilon is proud to be recognised as a Leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment

White pixelated GE monogram, vertical bar, and letters DC on a black background.

Built-in creative services that make your ads as unique as each individual customer.

Included at no additional cost is Epsilon's Dynamic Creative Optimisation solution: An innovative, versatile service with limitless scalability that renders ad creative in real-time for each potential customer. Powered by person-level digital signals you can't get from other DSPs, you’ll drive better performance while protecting your brand’s integrity.

See our creative services

The person-first difference.

In a head-to-head test, Epsilon Digital outperformed a popular DSP by:

  • 30% more customers to reach
  • 176% higher revenue
  • 136% higher ROAS

Sound like results you'd like to see for your brand? Let's make it happen.

Illuminate every customer’s path to purchase.

With Epsilon’s complimentary DiME visualisation tool, you’ll see detailed sales data—online and offline—and know the activity and sales that your marketing is driving.

CASE STUDIES

Find out how we help brands drive real business outcomes

Dominos | QSR“Outsmarts rather than outspends”, generating £1m in display ad trial
Learn more
PRETTYLITTLETHING | FashionValidating and optimising incremental growth with ‘unbeatable’ transparency
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amsterdam&partners | TravelDriving outcomes with traveler data and reach
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