CitrusAd is now part of Epsilon Retail Media

Onsite retail media appears within a retailer’s ecommerce environment. Offsite retail media extends retailer audiences into external publisher environments while maintaining audience continuity.

Epsilon Retail Media operates as a modular solution, supporting both managed service and self-serve workstreams.

Brands and agencies can plan, activate and optimise campaigns directly within the platform interface, while retailers can choose the level of operational support that suits their internal structure. This flexibility allows organisations to scale capability at their own pace without compromising measurement consistency.

Yes. Built directly into the Epsilon Retail Media platform, in-store attribution automatically reconciles onsite activity with in-store point-of-sale transactions.

The result is a complete, end-to-end view of performance across the shopper journey, without sacrificing the digital performance metrics brands rely on.

Yes. The modular structure supports both brand-direct and agency-led activation models, alongside managed service support where required. This ensures flexibility across different operating structures.

Launch timelines vary depending on ecommerce infrastructure and data integration readiness. Epsilon Retail Media is designed to integrate with existing retailer systems while supporting phased rollout where appropriate.

Activation typically relies on retailer first-party data within the retail environment. Offsite extension leverages identity capabilities to maintain audience continuity. Where required, secure collaboration options support brand and retailer alignment without disrupting governance or workflow.