CitrusAd is now part of Epsilon Retail Media

Epsilon Retail Media pairs CitrusAd’s onsite engine with cross-channel audience recognition and activation, so brands can move the same shopper from first impression to purchase.

A collage of a smiling woman's portrait, a hand picking an apple with "Deals you'll love" text, and a woman shopping for avocados in a grocery store.

One unified platform

Onsite and offsite, better together

Offsite advertising

Display & Mobile
Online Video & CTV
Audio

Onsite (formerly CitrusAd)

Sponsored Product Ads
Onsite Display
Brand Pages

Offsite advertising

Display & Mobile
Online Video & CTV
Audio

Onsite (formerly CitrusAd)

Sponsored Product Ads
Onsite Display
Brand Pages

Epsilon Retail Media benefits from a self-serve retail media platform originally built to power onsite monetisation inside retailer websites and apps.

That capability enables:

Sponsored product and search placements close to the point of purchase
Retailer-controlled inventory and monetisation models
Transparent reporting at product and SKU level where supported

Combined with Epsilon’s identity and activation capabilities, onsite performance can now extend beyond the retailer environment while maintaining audience continuity and measurement integrity.

Find out more about Epsilon Retail Media

Laptop, smartphone, and tablet displaying different retailco ads.

Trusted by leading retailers

Epsilon works with leading retailers across grocery, electrical, home improvement and marketplace environments.