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Maximize site monetization

For 20+ years, our CORE Private Exchange has connected publishers with premium advertisers and improved user experience with one-to-one messaging at the highest level of ad quality.

Why join the CORE Private Exchange

As part of the CORE Private Exchange, you’ll access premium demand and streamline all your site and app management. And with control and transparency into performance results from our publisher UI, you'll gain the insights you need to improve your earning potential.

Quality advertising

Provide users with relevant, perfectly rendered messaging from the world’s largest advertisers, backed by Epsilon and Publicis.

Future-proof solutions

Create one-to-one experiences and monetize your audience without third-party cookies.

Advanced user interface

Access real-time revenue data and site optimization tools, such as dynamic yield management, brand safety controls and performance optimization.

Reporting & measurement

Publisher API allows you to easily extract data from your account and customize it to your needs.

Strategy & service

We’ll help you build effective, personalized digital revenue strategies that achieve your goals across sites and apps.

Privacy commitment

We uphold the highest standards of privacy, and we hold board positions with the NAI, IAB Public Policy Council and DAA principles committee.

Powerful solutions in the CORE Private Exchange

Epsilon Publisher Identity Solutions

Our cookieless solutions are designed to improve user experience, increase publisher match percentages and maximize publisher earnings without using third-party cookies.

Consent Management Platform

Collect consent in a way that’s compliant with the GDPR and ePD under IAB’s updated consent framework, and maximize revenue potential from your EU audience.

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Get support with your integration

Header bidding
Connect to our numerous server-side and client-side integration options, supporting web and app inventory.
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SSAPI
With Full and Lite integrations, we can meet the needs of app partners.
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Direct tags
Implement JavaScript tags to enable ad serving across web, mobile web, video and connected devices.
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Future-proof your business with better identity

There are better ways to identify users than third-party cookies—while still protecting users' experience and privacy. Our suite of identity solutions enables you to accurately identify each one of your site visitors. That way, you'll provide your users with more personalized browsing experiences while you increase your bid opportunities and earnings.

Improve match percentage

Connect your site data to our unique user IDs that don’t degrade over time.

Increase monetization

Expand your bid opportunities and raise your CPMs.

Improve user experience

Reduce latency and improve message visibility and relevance with fewer callouts to third parties.

Better privacy

Our user IDs use site-specific cookies and aren’t shared across domains.

Doesn't rely on third-party cookies

Continue to accurately identify and learn about your audience as third-party cookies are eliminated.

Measure incremental lift

Access our Publisher Identity Dashboard in the Publisher UI to see lift in earnings and filled impressions.

Implement for free

Our publisher identity solution are available to all publishers at no additional cost.

Epsilon Publisher Identity solutions

Publisher Common ID

Our preferred solution for all publishers, with or without authenticated traffic. An open source, first-party cookie solution for access to Epsilon premium client demand through an assigned unique ID.
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Publisher Link

Our second level of identity specifically for sites with authenticated traffic. Activate your first-party, authenticated data to improve audience identification and increase bid opportunities.
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News

See what the industry is saying

In the News
Email-Based Ad Targeting Works For Epsilon And Publisher PoolHost
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In the News
Prebid’s New ID Gives Publishers Much-Needed Control Over Their Data
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Gather GDPR-compliant consent

Take control of your site’s consent configuration by integrating our CMP. With the ability to customize your own consent tool, you’ll collect GDPR and ePD-compliant consent while staying consistent with your branding. Start gathering user consent and sign up for our platform.

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A CMP built with your goals in mind

Completely customizable

Align your consent tool with your brand by choosing from different design and positioning styles—then preview your widget as you build.

IAB-registered

You'll be confident that your consent-gathering efforts are compliant with up-to-date industry standards, as our CMP is built on the latest IAB Transparency & Consent Framework.

Performance-based tracking

Gain more visibility into performance with a reporting dashboard that tracks all consent, non-consent and bounce rates.

Free to implement

Our Consent Management Platform is free to use and can be implemented via a single tag by anyone, even non-supply partners.

Get the features you need

Central user interface

Build your consent tool and see performance metrics in a central user interface.

Two display options

Select the consent tool format that provides the best experience for your users.

Reporting dashboard

Get insights into performance between consent tool configurations by country and device.

Dynamic updates

Edit your consent tool without updating your site’s tag.

Live preview

See how the consent tool looks on your site before implementing it.

First-party cookie supported

Our CMP is compatible with Publisher Identity suite.