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How to measure incrementality in retail media (and why most platforms get it wrong)
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Epsilon Retail Media helps you reach and measure real shopper interactions, not cookies, devices or modelled audiences.
Built on persistent identity, our platform connects media exposure directly to real sales, online and in-store.
Onsite ads allow you to increase brand presence across the retailer’s site to help drive consideration and purchase.
Auction-based ads on secure premium placement of products on a retailer’s site.
Digital display banners are served seamlessly on a retailer’s e-commerce site and app.
Static banner ads allow you to extend retail media across a retailer’s owned properties.
CitrusAd is now part of Epsilon Retail Media.
You can plan, activate and optimise onsite retail media activity through a single platform designed to help you easily track performance down to product and SKU level.
Only a small percentage of shoppers visit retailer sites organically, so offsite helps you reach the right shoppers by leveraging retailer's first-party data.
Static, animated or interactive ads are served among content on publisher sites and apps across the open web.
Horizontal video ads run before or during streaming or user-initiated content on publisher sites and apps.
Horizontal video ads are featured during commercial breaks in streaming or video-on-demand content.
Audio ads run before, during or after streaming or user-initiated audio content on music, radio and podcast sites and apps.
Tie media exposure directly to purchases, both online and in-store, using persistent, person-level identity—not just cookies or pixels—so every impression can be accounted for.
See how your media moves the needle in the aisles and online. Epsilon Retail Media connects digital ads to actual transactions, no matter where shoppers choose to buy.
Drill down to the metrics that matter most. Understand how each brand, product line and SKU performs so you can invest smarter and drive growth.
No more measurement gaps. Our unified identity framework follows real people, not just devices, ensuring consistent attribution and reliable performance insights across the full shopper journey.
Faster, smarter campaigns at your fingertips
Our all-in-one retail media UI streamlines brand campaigns with bulk actions and enhanced reporting that connects your digital efforts with real world, in-store shopping activity.
Identify patterns in shopper behaviour around key shopping seasons and deliver the right message at the most effective time.
