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Blue graphic with 'The L❤️ve Of Play' and 'Transform Loyalty with Smart Gamification', featuring a heart, puzzle pieces, and logos for Epsilon, Microsoft, PlayFab.

The Permission Economy: why loyalty will matter more in the age of AI

As AI agents reshape how consumers discover and choose brands, loyalty programmes will become a crucial way to earn trust, permission and...

Epsilon report cover "Advertising Under Pressure" featuring a smiling family in a shopping street.

Advertising Under Pressure: Your guide into Golden Quarter 2026 and beyond

A happy red-haired woman opening a package on a sofa.

The complete guide to getting started with CTV advertising

A young woman in glasses sits on a couch under a blanket, holding a remote and watching TV in a dimly lit room.

What is CTV advertising — and why are brands moving budget to it?

Buyer's Guide: Loyalty slide with a smiling woman using her phone.

Buyer's Guide: Loyalty Platforms 2026

Gamification in loyalty: moving beyond gimmicks to habit-driven engagement

Brand Pages by Epsilon Retail Media: new way to build branded destinations on retailer sites

A collage of diverse shoppers in various retail environments, from grocery to home goods.

How your brand category should shape your media strategy

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