Epsilon offers superior capabilities in identity resolution and data management as well as global scale
Epsilon, a global advertising and marketing technology company, today announced it has been named a Leader in ‘The Forrester Wave™: Loyalty Platforms, Q4 2025’, which evaluates 11 providers throughout the loyalty technology market. Epsilon received the highest scores possible in nine criteria with the most notable being Customer & Member Profiles, Consumer Privacy, and Supporting Services & Offerings.
In its assessment of Epsilon, Forrester wrote, “Epsilon’s solid vision of cross-channel personalization at scale, supported by the company’s proprietary data assets, resonates with clients’ need for unified customer understanding.”
Epsilon’s loyalty offering brings together data, identity, and program orchestration in a way that’s designed to deliver engaging member experiences for brands of all sizes, in multiple regions.
Epsilon delivers the capabilities and flexibility needed to power modern loyalty programs, from identity resolution and data management to end-to-end program operations that enhance cross-channel personalization. The platform is well suited for both B2C and B2B brands across a range of industries, including financial services, retail and quick-service restaurants.
“Being named a Leader in Forrester’s most recent loyalty Wave reflects, for us, the work we’ve done to give brands a loyalty foundation built on enriched member data for AI-driven personalization,” said Prabhu Kannan, Managing Director, Loyalty at Epsilon. “Loyalty only works when marketers can trust the insights behind it, activate their loyalty data - enhanced by third party data across channels, and uncover the opportunities already within their customer base. Epsilon’s loyalty offering helps identify those opportunities and turn them into behavior-shifting experiences that drive meaningful outcomes and long-term customer value.”
Looking ahead to 2026, Epsilon is sharpening its investments in identity, data and AI—introducing an intelligence layer leveraging predictive, generative, and agentic AI—to help brands modernize loyalty. This goes beyond automating workflows: Epsilon’s loyalty offering uses AI to deepen insights, improve efficiency and speed to market, forecast opportunities and outcomes, and uncover new areas for growth. The goal is to give marketers the clarity and adaptability they need to evolve their loyalty strategies as customer expectations continue to shift.
To learn more about Epsilon’s approach to modern loyalty and explore its full suite of capabilities, visit the Epsilon PeopleCloud Loyalty page.
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We help brands use their first-party data to reach the right consumers, improve marketing performance, and measure results with confidence in a privacy-first way. For more information, visit www.epsilon.com.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here: https://www.forrester.com/about-us/objectivity.
