Kate Jacobson

Chuck E. Cheese and the modern family: How a classic brand is winning over the next generation

Amid economic woes, brands look to data-driven marketing

Get the best view of your customer with the right CDP

How a clean room can help you reach audiences ready to buy

For brands, expanding isn't easy in a global data economy

Rich data, rich relationships: How Tractor Supply Company uses loyalty data to drive better business

6 things to look for when evaluating CDP vendors

As inflation rises, restaurants turn to loyalty programs for customer retention

Bring your customers into the light with a digital CDP

The down and dirty about clean rooms

As third-party cookies crumble, CPGs look to smarter clean rooms

Love is blind—but your marketing doesn’t have to be

Emerging player in gaming adtech wins with Epsilon publisher solutions