Optimizing awareness and lead generation with a powerful media mix
3.7X
increase in site visits with video and display vs. display-only3X
increase in leads with video and display vs. display-only2X
increase in repeat site visits with video
A B2B communications brand wanted to increase awareness and leads. With a robust creative repository, they sought new channels to invest in that could leverage their existing assets. A powerful combination of Epsilon's programmatic platform, complemented with our Branding product, did the trick—boosting engagement and expanding into new audiences.
The brand optimized site visits and actions with a mix of connected TV and online video, ultimately expanding reach while enhancing both awareness and lead generation efforts.
Using Epsilon's solution, the brand added CTV and OLV to their campaign to boost awareness-based messaging alongside their lead generation efforts.
Coupled with Epsilon’s Branding product, the brand was able to optimize to and measure site visits and actions, including lead form submissions.
