Creating in-market, quality audiences at a significantly lower cost than benchmark and their competitors
51%
lower CPSV than benchmark71%
lower CPSV than other providers’ average
A leading financial services institution wanted to efficiently attract new customers to the credit card services page of their website. To reach their Cost per Site Visit (CSPV) goals, they turned to Epsilon.
For high-impact, low-CPSV results, Epsilon worked with the client and their agency partner to analyze their proposed target audience. Then, we leveraged our highly accurate transactional and behavioral data from the industry’s top-ranked consumer database to identify the right audience segments rooted in relevant lifestyle and interest behaviors. Our quality audiences powered programmatic media, driving effective credit offerings to eager prospects at a 51% lower CPSV than their benchmark goal.
Epsilon's accurate transactional and behavioral data from the industry’s top-ranked consumer database identified high-impact audience segments for the client.
