Efficiently acquiring new customers with high quality, accurate data

Setting the right goals

A leading financial services institution wanted to efficiently attract new customers to the credit card services page of their website. To reach their Cost per Site Visit (CSPV) goals, they turned to Epsilon.

Epsilon's accurate transactional and behavioral data from the industry’s top-ranked consumer database identified high-impact audience segments for the client.

Efficiently acquiring new customers with high quality, accurate data

Creating in-market, quality audiences at a significantly lower cost than benchmark and their competitors

51%

lower CPSV than benchmark

71%

lower CPSV than other providers’ average

Setting the right goals

High-impact audiences deliver efficient results

For high-impact, low-CPSV results, Epsilon worked with the client and their agency partner to analyze their proposed target audience. Then, we leveraged our highly accurate transactional and behavioral data from the industry’s top-ranked consumer database to identify the right audience segments rooted in relevant lifestyle and interest behaviors. Our quality audiences powered programmatic media, driving effective credit offerings to eager prospects at a 51% lower CPSV than their benchmark goal.

Epsilon's accurate transactional and behavioral data from the industry’s top-ranked consumer database identified high-impact audience segments for the client.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Data

Next pick for you: Fortune 100 bank

Retaining existing account owners through digital