Reaching incremental viewers with CTV and OLV

Tasty results

10.5M

unique individuals reached

55%

of CTV impressions were incremental over linear

22%

increase in brand favorability with respondents aged 45-54

Staying relevant with category buyers

A leading pet food brand wanted to stay top-of-mind among category buyers and prospects while acquiring new ones from competitors through connected TV (CTV) and online video (OLV).

Woman on a couch using a laptop with a cat on the window sill.

Reaching unique audiences with Epsilon Digital

Looking to drive awareness and maximize unique reach through CTV and OLV, the pet food brand turned to Epsilon's programmatic advertising solution, Epsilon Digital, which helped reach their goals with a comprehensive video strategy.

A hand offers an open can of wet food to an eager black and white cat.

The right audeince mix

The brand used a mix of Epsilon's demographic and behavioral audiences, IRI buyer and competitive audiences, and first-party data to reach their intended viewers.

Smiling woman hugging a tortoiseshell cat.

Powerful partnerships

The pet food brand also tapped into Epsilon’s incremental reach measurement (in partnership with iSpot) and brand lift measurement (in partnership with Kantar Millward Brown) to understand holistic performance. The result was a cross-channel video campaign that reached 10.5 million unique individuals, and delivered 55% more incremental CTV impressions over linear.

Are you ready to break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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Brewing up marketshare with new and unique audiences