A leading pet food brand wanted to stay top-of-mind among category buyers and prospects while acquiring new ones from competitors through connected TV (CTV) and online video (OLV).
Looking to drive awareness and maximize unique reach through CTV and OLV, the pet food brand turned to Epsilon's programmatic advertising solution, Epsilon Digital, which helped reach their goals with a comprehensive video strategy.
The brand used a mix of Epsilon's demographic and behavioral audiences, IRI buyer and competitive audiences, and first-party data to reach their intended viewers.
The pet food brand also tapped into Epsilon’s incremental reach measurement (in partnership with iSpot) and brand lift measurement (in partnership with Kantar Millward Brown) to understand holistic performance. The result was a cross-channel video campaign that reached 10.5 million unique individuals, and delivered 55% more incremental CTV impressions over linear.
