Enhancing retail media performance and attribution
8x
increase in addressable shopper reach64%
increase in recognized revenue34%
increase in attributed ROAS
A national variety store chain wanted to capture more shopper scale both online and in-store in order to offer its brands even better campaign scale and media reporting than they were already delivering.
Epsilon and the dollar store chain implemented Customer+, a solution designed to identify shoppers purchasing in-store and online that were outside of the client’s existing shopper file due to a variety of reasons, including not using or having a loyalty account, or using mobile payment options at checkout.
Epsilon Retail Media’s Customer+ powers a major part of the client’s Customer360 solution. Customer+ allows retailers to look beyond their CRM and loyalty data to help scale their retail media offering. Customer+ for Epsilon Retail Media unlocks barriers to identity by linking a retailer’s unauthenticated transactions to Epsilon’s COREid, giving retailers and their advertisers a 360-view of their best customers, both known and unknown. The ability to match more shoppers to more transactions provides stronger, more accurate media impact measurement.
The first retail media platform to couple AI with person-first identity in the ad server, Epsilon Retail Media delivers a superior onsite platform, one view of the shopper across onsite, offsite and in store, and unified omnichannel attribution.
"Brands need retail media networks that allow them to reach more unique shoppers and measure those interactions accurately. We are committed to delivering on industry-leading capabilities in both areas, which is why we’re expanding our partnership with Epsilon."Client