A home furniture brand was concerned their acquisition solution was accidentally messaging existing instead of new-to-file customers due to cookie targeting, resulting in an artificially strong cost per acquisition (CPA).
Instead of cookie-based targeting, Epsilon used its network of persistent individual IDs to identify consumers who had not purchased at the brand within 24 months. This enabled the client to reach true new-to-file customers and exclude current customers from advertising—eliminating waste. We delivered personalized messages to every prospect based on our deep insights including who they are, what they like and how they interact with the brand, ultimately increasing net new sales. Our network of persistent individual IDs enabled them to message true prospects and increase revenue.
