Two is better than one:
16%
uplift when using Intent and Digital together$800K
revenue for $120K investment$33.44
ROAS/ROI when email and digital are coordinated
An Epsilon Digital customer wanted to capture more abandonment revenue than Digital alone by looping in Intent Messaging, a solution that triggers email messages based on site behavior.
Epsilon ran Intent Messaging alongside our Epsilon Digital retention program to ensure customers were being reached in their preferred channel. Amplification meant the brand was able to message consumers who never saw a digital impression.
Epsilon Digital delivered 11.5 million impressions to site abandoners that aren't email subscribers. Those impressions drove $3.2 million in revenue.
On top of Digital efforts, Epsilon Intent Messaging deployed 100K abandonment messages, driving $800K in revenue.
76% of email attributions received no digital impressions, demonstrating the value of a dual effort. For only $120K in Intent Messaging investment, the combined Digital + Intent program drove $4M in abandonment revenue.
With Intent Messaging, part of Epsilon's PeopleCloud Messaging solution, you can engage your customers when they abandon your site at any point in their purchase journey.
