Acquiring new and repeat customers with a fashionable multichannel strategy

Tailored sales success

higher offline conversion with multichannel messaging

15%

boost in repeat purchases from upper-funnel messaged viewers

increase in connected TV incremental reach

Top-of-funnel investment, bottom-line impact

A national lifestyle and apparel brand wanted to drive awareness of their clothing lines while landing new customers, which meant increasing their investment in a mix of upper-funnel channels and audiences.

A woman in yoga attire sits on a mat, hands clasped around her bent knees.

The right channel fit

After more than doubling their investment toward upper-funnel tactics, including a major increase in connected TV investment, the retailer wanted to reach qualified prospects.

Two smiling women in hats and scarves with bicycles on a city street.

Weaving data into growth

With Epsilon Digital, the retailer used first-party data to model audiences from their existing site visitors and buyers, excluding current buyers, to maximize reach against competitors and those new to the brand.

A red-haired woman laughs brightly in a sunlit kitchen.

Custom fitted analytics

To help visualize the power of Epsilon’s platform and COREid, custom analytics showed the retailer increased online and offline sales by:

Messaging individuals across multiple devices with a multichannel approach
Focusing on prospects most likely to make a purchase

Are you ready to break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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