A national lifestyle and apparel brand wanted to drive awareness of their clothing lines while landing new customers, which meant increasing their investment in a mix of upper-funnel channels and audiences.
After more than doubling their investment toward upper-funnel tactics, including a major increase in connected TV investment, the retailer wanted to reach qualified prospects.
With Epsilon Digital, the retailer used first-party data to model audiences from their existing site visitors and buyers, excluding current buyers, to maximize reach against competitors and those new to the brand.
To help visualize the power of Epsilon’s platform and COREid, custom analytics showed the retailer increased online and offline sales by:
