Efficiently delivering localized content
200+
Marcel team members delivering localized content 55%
reduction in content creation hours using Visual Editor vs. HTML
Publicis Groupe, parent company of Epsilon, is one of the oldest and largest marketing and communications companies in the world. Marcel is the Groupe’s AI-powered knowledge management portal that connects its associates to company updates, case studies, trainings and more. The Marcel team needed a messaging platform to deliver personalized emails to global stakeholders, without needing extensive technical knowledge. And with almost 80,000 employees worldwide, the platform had to have substantial flexibility and firepower.
80,000 employees, all with access to one platform? That’s a lot of emails. Fortunately, the Marcel team had to look no further than the center of Publicis Groupe itself, Epsilon. Epsilon PeopleCloud Messaging empowers Marcel to take a localized approach to email communications, making it easier and more efficient for the team to update associates.
We used Visual Editor, Epsilon’s proprietary email builder tool, to create modular email content at scale with brand consistency and efficiency by eliminating HTML coding.
We implemented Agile Content to deliver personalized, interactive content at the time of open.
Each local team had their own folder permissions for managing data and accessing creative content.
Marcel reinvigorated Publicis Groupe’s internal communications strategy, while connecting 80,000 associates worldwide with relevant and engaging content.