Unifying data to unlock faster action
72
data sources unified62M
customer profiles connected95%
reduction in time to operationalize campaign models
To modernize its approach, this media and entertainment brand implemented Epsilon’s CDP to unify fragmented customer data and enable more responsive, insight-driven engagement.
The platform ingested 72 data sources across 62 million customers, creating a single, actionable view of each individual across channels.
This shift allowed the brand to move from siloed execution to coordinated, data-informed engagement powered by identity resolution.
The media brand’s customer experience had become fragmented across business units and channels, limiting its ability to deliver cohesive, personalized interactions. As a global media organization reaching 360+ million people, the scale and complexity of its ecosystem made it difficult to translate data into actionable insight.
By establishing a unified data foundation and enabling continuous updates, this global media company significantly improved how quickly and effectively it could act on customer insights.
Campaign models that once took weeks to deploy could now be activated in near real time. Teams gained a continuous view of customer behavior, rather than relying on static snapshots.
Engagement performance improved, with a 40% lift in newsletter interaction rates driven by more relevant experiences.