Dazzling with audio
50%
of the audience reached via audio was also engaged on other channels4.8M
unique prospects reached on audio channels70%
audio completion rate, meeting client benchmark
A national jewelry brand aimed to charm new prospects by enhancing their channel mix with audio, crafting a multifaceted experience alongside online video and display.
By leveraging Epsilon’s data and audio prowess, the brand polished their strategy by targeting modeled audiences resembling their current buyers. Epsilon's audio production capabilities also allowed them to create custom audio spots in multiple languages, adding luster to their campaigns.
The brand maximized use of their first-party data by reaching a modeled audience of new prospects that look like current buyers. As a result, the brand was able to reach a net-new audience on audio channels while also reaching many prospects across channels.
The brand also enabled companion banners to create an further engage consumers, providing a destination for prospects to learn more on the their website.
