Empowering female athletes by boosting brand engagement through basketball

WATCH THE VIDEO

Epsilon is proud to have partnered with Opendorse to launch "Work Together to Win Together," a campaign that offered name, image and likeness (NIL) deals to all Division I women's college basketball players in the 2024 NCAA tournament.

Watch the video to hear Daryl Rappe, Senior Director of Recruiting at Epsilon who played Division I college basketball at the University of Wisconsin-Milwaukee and Susan Rothwell, Chief Revenue Officer at Epsilon, a DI swimmer at La Salle University, share what “Work Together to Win Together” means to them.

“The commitment to empowering female athletes, particularly providing them with opportunities to capitalize on their own identities and achievements, resonates deeply with me.”

Daryl Rappe, Senior Director of Recruiting at Epsilon

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Empowering female athletes by boosting brand engagement through basketball

WATCH THE VIDEO

Scoring big on engagement

518

out of 930 student athletes participated

1.2 mil

Instagram impressions

34%

increase in attributed ROAS

The power of team work is a slam dunk

Epsilon aimed to elevate female college athletes during the 2024 NCAA Division I Women’s Basketball tournament by launching an innovative NIL campaign, providing unique opportunities to every participating athlete and significantly increasing brand awareness and engagement.

Implementing a full court press approach

Recognizing the opportunity during the NCAA Division I Women’s Basketball tournament, Epsilon used its comprehensive digital toolkit to reach a wide audience of student athletes. By offering a $500 NIL deal to all 930 athletes across 68 teams, Epsilon ensured broad participation and engagement, emphasizing its commitment to inclusivity.

Creating lasting connections

By leveraging social media platforms and engaging directly with student-athletes, Epsilon created an authentic connection that resonated deeply with followers. This engagement helped build a community around shared values, further solidifying Epsilon's commitment to supporting female athletes. This initiative highlights the importance of women's empowerment in sports and beyond.

Building a legacy of support

The initiative sparked conversations about the importance of representation and opportunity, inspiring both current and future athletes to pursue their ambitions. Daryl Rappe, Senior Director of Recruiting, emphasized the profound impact of this support and how it aligns with Epsilon's core values and mission to create a collaborative environment where everyone can thrive—on and off the court.

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“The commitment to empowering female athletes, particularly providing them with opportunities to capitalize on their own identities and achievements, resonates deeply with me.”

Daryl Rappe, Senior Director of Recruiting at Epsilon

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