USING CUSTOMER-LEVEL DATA TO RING UP RETAIL SALES

The right fit

An international retailer struggled to retain customers with their fragmented buyer profile and limited 12-month view. To bolster their retention, they used Epsilon’s CORE ID, the industry-leading identity for accuracy and scale, to find their customers across channels and complete profiles to deliver personalized experiences at the customer-level.

This winning strategy netted more than $30 million in revenue.

Next pick for you: L'Occitane

Mixing up the perfect digital formula

USING CUSTOMER-LEVEL DATA TO RING UP RETAIL SALES

Tailor-made messaging

$10:1

return on ad spend

66%

messaged revenue increase

$30M

total revenue

The right fit

Made better together

With Epsilon, the retailer was able to match their own network across seven different touchpoints with holistic views across all devices and browsers. And, with Epsilon’s persistent identity solution, we helped them match actual people—not cookies—that would keep them connected for years.

Positive results

Epsilon’s ability to accurately identify across devices, ensured the right message reached the right person, at scale—led to a 66% increase in messaged revenue, totally $33 million.

Epsilon CORE Transact

Through Epsilon CORE Transact, we were able to see customer identity across the client’s existing portfolio. The more you know about your customer, the better you are at reaching them.

This winning strategy netted more than $30 million in revenue.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Digital Media Solutions

Next pick for you: L'Occitane

Mixing up the perfect digital formula