Tailor-made messaging
$10:1
return on ad spend66%
messaged revenue increase$30M
total revenue
An international retailer struggled to retain customers with their fragmented buyer profile and limited 12-month view. To bolster their retention, they used Epsilon’s CORE ID, the industry-leading identity for accuracy and scale, to find their customers across channels and complete profiles to deliver personalized experiences at the customer-level.
With Epsilon, the retailer was able to match their own network across seven different touchpoints with holistic views across all devices and browsers. And, with Epsilon’s persistent identity solution, we helped them match actual people—not cookies—that would keep them connected for years.
Epsilon’s ability to accurately identify across devices, ensured the right message reached the right person, at scale—led to a 66% increase in messaged revenue, totally $33 million.
Through Epsilon CORE Transact, we were able to see customer identity across the client’s existing portfolio. The more you know about your customer, the better you are at reaching them.
This winning strategy netted more than $30 million in revenue.
