Increasing existing customer value through cross-selling

Driving new customers and improved ROAS

$5:1

allergy category return on ad spend

46

increase in customers new to the allergy category

Driving new sales from existing customers

An industry-leading pharmacy chain was losing market share in the allergy category. Epsilon’s advanced technology provided new customer insights, enabling personalized messages at the right consideration time, and driving new category sales from existing customers.

How we did it

Here's how epsilon used advanced customer insight technology to drive results.

Analyzing early behavioral signs

Our machine-learning capabilities analyzed the early behavioral signs of customers who bought in the allergy category before, both online and offline. Based on those contextual insights plus thousands more person-level attributes, we developed a predictive model to recognize existing customers who were ready to enter the allergy category.

Measuring real impact

Our transparent in-campaign reporting enabled the pharmacy chain to get proof of performance including the category sales that messaging drove, both online and offline.

Epsilon’s category driver technology introduced the allergy category to new buyers, resulting in a 5:1 return on ad spend.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

Next pick for you: Walgreens

Healthy customers & customer relationships