Increasing revenue and match rate
21%
lift in revenue over competitor program (authenticated only)77%
match rate (known email subscribers)60%
increase in revenue generated over authenticated alone
Dissatisfied with their previous email provider, a specialty retailer drove revenue and improved customer experience with Epsilon's Intent Messaging.
Epsilon implemented Intent tags, managed audience selection and deployment activities across five abandon program types, and orchestrated a light-box experience to acquire more email subscribers.
Epsilon helped the retailer expand to unauthenticated audience with CORE ID, resulting in increased reach of 145% over authenticated alone.
Epsilon's transparency and willingness to partner with the retailer as an extension of their team solidified a strong relationship.
Epsilon's pricing model and absolute transparency created more value for the client, even at lower deployment volumes.
With Intent Messaging, part of Epsilon's Messaging solution, you’ll talk to your customers in an authentic way—reaching them in the owned channels they prefer in the moments that matter most.
