Acquiring lasting donors over the phone
600+
sustainers acquired during pilot, 5-week campaign 96%
month 1 sustainer retention (14% higher than avg.)94%
month 2 sustainer retention (35% higher than avg.)
Finding success in a new fundraising channel during the pandemic
A shifting environment
The Nature Conservancy had to halt its face-to-face fundraising efforts amid COVID-19. Still needing to acquire and retain new donors for the cause, they enlisted Epsilon to help shift their strategy from in-person to telemarketing. Using a custom acquisition program, the non-profit successfully acquired new donors over the phone.
Acquiring new donors in a different environment
Acquiring new donors in a different environment
Watch the video to learn how The Nature Conservancy and Epsilon worked together to acquire new donors during the pandemic.
