Commanding inbox attention to drive sales

Filling the digital tank

Oil changes are a highly in-person experience. While vehicle data is rich, Valvoline Instant Oil Change (VIOC) saw room to improve customer engagement through their email newsletter. They needed a meaningful way to encourage digital interaction, and to keep the brand top mind around major travel holidays like July 4th.

Valvoline Instant Oil Change leveraged Epsilon PeopleCloud Messaging's Profile+ to drive deeper email engagement with bottom line impact

Commanding inbox attention to drive sales

Fueling engagement with email

164K

revenue generated from Profile+ completion customers

25%

offer redemption rate for customers completing Profile+ experience

19%

lift in read rate for newsletters containing Profile+ experiences

Filling the digital tank

Improving CX and accelerating connections with Profile+

Epsilon PeopleCloud Messaging's Profile+, a precision email solution for retention programs targeting existing email subscribers, helped Valvoline Instant Oil Change connect with customers to serve them relevant and fun email experiences.

A welcome change

VIOC used Epsilon PeopleCloud Messaging's Profile+ and launched 7+ experiences including trivia, polling and offer reveals from May-October, generating high email engagement with more reason to open.

Driving awareness

VIOC crafted experiences across email newsletters to increase digital engagement and keep the brand top of mind.

Staying connected

VIOC is able to leverage data collected, at the individual level, to further personalize digital experiences.

FUELING RESULTS

Watch the video to learn how Valvoline Instant Oil Change and Epsilon worked together to drive email engagement.

Valvoline Instant Oil Change leveraged Epsilon PeopleCloud Messaging's Profile+ to drive deeper email engagement with bottom line impact

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