Health is personal, and Epsilon knows each person at an individual level: who they are, what motivates them and how they want to engage with healthcare brands. With this knowledge, Epsilon will empower you to understand each person’s unique needs, deliver relevant conversations and experiences and adapt to changes over time.
Epsilon knows that an individual (or plan member) is more than their script or diagnosis. We’ll help you understand the beliefs, motivations and behaviors that impact their health journey.
Truly understand who an individual is as a person and what motivates them to be well. When you do this you can meet them at all the right moments in their care journey to impact outcomes and build a strong relationship over time.
Engage each person with a single, person-based, identity-driven voice that’s harmonized across channels and tactics.
With Epsilon, you’ll understand who your targets are as people. Our real-world data partnerships enable clinical modeled segments that are predictive and addressable (while maintaining privacy compliance) and are strengthened by our proprietary demographic, psychographic, transactional, behavioral and contextual data. And you'll maximize your first-party hand-raiser data through data hygiene and augmentation to make it work harder for you in paid, owned and earned channels.
Person-based identity underpinned by machine learning & AI sits at the heart of all our solutions and enables real-time, omnichannel conversations over and across time through our Digital Media platform and our marketing technology solutions (Clean Room and Customer). With one centralized environment, you'll identify the right audience, create new audiences and learn from them, and develop data-driven marketing strategies. And we're ahead of the marketplace in preparing for cookie deprecation—from media delivery to marketing technology solutions—protecting your ability to reach and learn from your target audiences into the future.
With the right combination of Epsilon's expert media specialists, marketing technologists, data scientists and consultants, you'll deliver integrated experiences that meet your brand's needs and drive flawless marketing operations and delivery. We're focused on the legal and regulatory environment impacting the health industry—it's our top priority.
