Score breakdown: Data readiness assessment

Just took the data readiness assessment and want to see where your score landed compared to others? Let’s take a look.

Score 0–06: You’re getting started

You have limited first-party data access, questionable data quality and some opportunities to expand your activation channels to better reach your customers.

Next steps:

• Establish data hygiene best practices: de-dupe, standard fields, validation cadence
• Inventory your first-party data sources and centralize access across sources
• Start leveraging your centralized and cleaned data for some foundational segmentation of your current customers to help with customer insights and marketing planning

Score 07-13: You’re building momentum

Your data foundation exists but gaps in quality, tech or strategy are limiting the potential impact of that foundation to drive business outcomes.

Next steps:

• Improve identity resolution and consistent customer IDs
• Test our enrichment pilots (test third-party data to better customer understanding for an upcoming campaign or initiative)
• Expand your activation with lookalike modeling, campaign optimization or by reaching customers across channels with omnichannel activation

Score 14-20: You’re ready to scale

Strong first-party dat foundation paired with a solid activation plan that’s ready to leverage high-quality incremental third-party data to boost results and add value fast.

Next steps:

• Scale enrichment and modeling (LTV, propensity, churn)
• Standardize governance and privacy workflows
• Multi-channel activation across all channels

No matter where you are in your journey, Epsilon Data can help you accurately find and reach your best customers. Ready to talk to our data expert to see where you can go from here?