Score breakdown: Digital media campaign readiness assessment

Just took the digital campaign assessment and wanted to see where you stack up compared to other scores? Let’s see.

Score 0–9: You’re just getting started

Your digital media strategy is in its early stages. Data activation is limited, campaign goals are a bit broad, and measurement could go a level deeper. If this is where you’re at as an organization, don’t worry—the opportunity ahead is significant.

Next steps:

• Identify clear campaign goals that align with your business
• Establish a strong data foundation to gain customer insights and strategically power your media decisions
• Work with a partner whose digital expertise can guide you through every step of the campaign process and provide recommendations that are unique to your business—this is key

Score 10–18: Building momentum

You have core capabilities in place, but gaps in data quality, identity or measurement are limiting how much value you’re getting from your media investment.

Next steps:

• Expand into an omnichannel strategy that feeds the entire funnel
• Layer audiences using different types of data to scale
• Move beyond impressions and clicks by measuring business outcomes that tell you the true impact of your campaign against your goals

Score 19–27: You’re ready to scale

You have a strong digital media foundation with solid data practices, multi channel activation and meaningful measurement in place. The focus now is on closing the remaining gaps to reach best-in-class performance.

Next steps:

• Enhance your data with Epsilon’s clean room and customer+ to maximize audience scale
• Measure with DiME for deeper customer insights that fuel campaign optimizations
• Activate with a partner that is rooted in person-first identity to improve performance and optimize media

Epsilon Digital is here to help you achieve your goals, no matter what stage you’re in—if you want to speak with a digital media expert, let us know.