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Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson

Consumers Engage With Your Marketing Because They Like You, Not Because They Need You

Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data

Cookie-cutter loyalty programmes won’t cut it anymore

Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech

‘Be loved not needed, for personalisation to hit home’

How Retail Media Networks boost grocery sales