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Epsilon CEO: Buying conversant will help connect cross-channel dots - Ad Age
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Marketers place personalization at the top of the priority pyramid
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Which types of brand communications most influence purchase decisions - MarketingCharts
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Digital marketers: personalization critical to long-term brand objectives
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Study shows marketers struggle with personalization
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There’s more work to be done on personalization
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Citi targets small publishers for fresh ad inventory
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Is location a vital data point in mobile targeting?
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Breaking down a common marketing scourge
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