Beyond the buzzword: What marketers are really saying about AI

AI is everywhere. From major brands to the everyday consumer, AI is becoming an integral part of how we live and work. But how are marketers actually using AI, and what barriers are they facing in its adoption?

In this webinar, Epsilon experts Rachel Cascisa, Vice President of Platfrom Adoption, and Owen McCumber, Sr. Director of Digital Solutions Consulting, discuss new research that investigates this very question and explain what marketers should look for when it comes to next-gen tech powered by AI.

Some key takeaways:

• AI is a powerful tool, but to deliver the best results, it needs to be supported by a meaningful strategy and a solid foundation of data.
• AI implementation and use will depend on each individual brand’s goals, use cases and KPIs. Understanding those three things are critical when considering what AI-powered tech belongs in your tech stack.
• The right partner will not only provide AI-powered tech, but they will also have strategic insights, implementation support and a proven track record of success.