Connecting paid and owned with Adobe and Epsilon

Marketers are under increasing pressure to deliver connected, relevant experiences while navigating privacy constraints, fragmented data and disconnected teams.

This Adobe + Epsilon partnership brings a new way forward. By integrating Adobe Real-Time CDP with Epsilon’s identity and activation capabilities, brands can connect paid and owned channels, expand the value of their first-party data and activate audiences more intelligently without moving or exposing underlying customer data.

Watch this session featuring Adobe’s Lory Mishra and Epsilon’s Joran Lawrence to learn how the integration works, what problems it solves and how brands are already using it to improve cross-channel execution and measurement.

Key Takeaways:

• A new bi-directional integration allows brands to collaborate on data and activate audiences without moving or exposing sensitive customer data.
• Adobe Real-Time CDP unifies data across owned sources, while Epsilon enriches it with identity and activation, making it easier to orchestrate journeys across channels.
• Brands can activate audiences in paid media, receive real-time exposure signals and continuously optimize campaigns based on performance feedback.
• By enriching first-party data and identifying unauthenticated visitors, marketers can move beyond known users to power prospecting.