The identity gap: Where marketing feels effective and where it breaks down

Marketers are under pressure to deliver more relevant, personalized experiences while navigating fragmented data, disconnected systems and rising expectations for performance.

This webinar explores new research on how marketing feels effective and where that perception starts to break down as organizations push for growth, scale operations and turn on more advanced capabilities.

Watch this session featuring the American Marketing Association and Epsilon to learn how identity and connected data impact audience reach, operational alignment and measurement—and what marketers can do to improve performance as complexity increases.

Key takeaways:

• Marketing can appear effective when based on a limited view, but gaps become more visible as expectations increase
• Identifying the right prospect is one thing; reaching them is another challenge entirely
• Adding new tools alone does not solve operational challenges—alignment across systems is critical
• Stronger measurement and learning capabilities help marketers understand performance and improve outcomes over time

New Research

Want to take a closer look at the research? Download the full report.